{"id":999090,"date":"2026-10-21T04:36:15","date_gmt":"2026-10-21T04:36:15","guid":{"rendered":"https:\/\/boman.group\/?p=999090"},"modified":"2026-10-21T05:13:56","modified_gmt":"2026-10-21T05:13:56","slug":"john-brumby-chinese-companies-australia","status":"publish","type":"post","link":"https:\/\/boman.group\/zh\/john-brumby-chinese-companies-australia\/","title":{"rendered":"How Chinese Companies Can Succeed in Australia: John Brumby on Chin to Chin (Boman Group)"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<h2>Short answer<\/h2>\n<p>Chinese companies succeed in Australia when they treat entry as joining a society, not just funding a project. That is the core advice of John Brumby AO, former Premier of Victoria (2007\u20132010), in the first episode of <em>Chin to Chin<\/em>. The series is produced by ALLFIN, the Chinese-language investment research platform of Boman Group, and hosted by Professor Charles Qin OAM, a Boman Group Advisory Board member. <a href=\"https:\/\/www.youtube.com\/watch?v=PlrXJqY-rYo\" target=\"_blank\" rel=\"noopener\">Watch the episode on YouTube<\/a> (released 19 October 2026).<\/p>\n<div class=\"vamtam-video-frame\"><div class=\"lazyload smush-lazyload-video smush-lazyload-youtube\" style=\"--smush-video-aspect-ratio: 1280\/720\" data-bg-image=\"url(https:\/\/boman.group\/wp-admin\/admin-ajax.php?action=smush_video_thumbnail&#038;url=https%3A%2F%2Fwww.youtube.com%2Fembed%2FPlrXJqY-rYo%3Ffeature%3Doembed&#038;video_width=1280&#038;video_height=720)\" ><iframe title=\"\u201c\u4e2d\u56fd\u7684\u5d1b\u8d77\u662f\u6fb3\u6d32\u7684\u5e78\u8fd0\u201d\uff1a\u7ef4\u5dde\u524d\u5dde\u957f John Brumby \u8c08\u4e2d\u4f01\u51fa\u6d77\u4e4b\u9053\uff5c\u300a\u79e6\u89c1\u300b\u9996\u671f\" width=\"1280\" height=\"720\" data-src=\"https:\/\/www.youtube.com\/embed\/PlrXJqY-rYo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/iframe><span class=\"smush-play-btn\" role=\"button\" aria-label=\"Play video\">\n\t\t\t\t<span tabindex=\"0\" class=\"smush-play-btn-inner\">\n\t\t\t\t\t<span>\u64ad\u653e<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/span><\/div><\/div>\n<p>Brumby&#8217;s five rules for Chinese companies entering Australia:<\/p>\n<ol>\n<li><strong>Avoid high-risk sectors<\/strong> such as telecommunications, defence and sensitive research.<\/li>\n<li><strong>Commit for the long haul.<\/strong> Australians reject &#8220;fly in, fly out, make money and vanish&#8221; investors.<\/li>\n<li><strong>Keep a low profile.<\/strong> Japanese investors built trust in Australia quietly over decades.<\/li>\n<li><strong>Contribute to the local community<\/strong> \u2014 &#8220;don&#8217;t overdo it, but don&#8217;t underdo it.&#8221;<\/li>\n<li><strong>Get expert local advice<\/strong> before acting, because federal, state and local rules overlap.<\/li>\n<\/ol>\n<p>His one-line summary: &#8220;Know the rules, play by the rules, be there for the long term, get the best advice \u2014 and be patient.&#8221;<\/p>\n<h2>Who is John Brumby?<\/h2>\n<p>John Brumby AO is an Australian Labor politician who served as Premier of Victoria from 2007 to 2010 and is now Chancellor of La Trobe University. He began his career as a secondary school teacher near Bendigo and was elected to federal parliament at 29.<\/p>\n<div style=\"overflow-x: auto; margin: 28px 0; border: 1px solid #d9e1ea; border-radius: 10px;\">\n<table style=\"width: 100%; border-collapse: collapse; border: 0; margin: 0; font-size: 15px; line-height: 1.6;\">\n<thead>\n<tr>\n<th style=\"background: #0b2545; color: #ffffff; text-align: left; padding: 13px 18px; font-weight: 600; font-size: 14px; letter-spacing: 0.02em; border: 0; vertical-align: bottom;\">Role<\/th>\n<th style=\"background: #0b2545; color: #ffffff; text-align: left; padding: 13px 18px; font-weight: 600; font-size: 14px; letter-spacing: 0.02em; border: 0; vertical-align: bottom;\">Years<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">Secondary teacher, Eaglehawk (Bendigo region)<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37; white-space: nowrap;\">Early career<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">Federal Member for Bendigo (Hawke government era)<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37; white-space: nowrap;\">1983\u20131990<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">Victorian Leader of the Opposition<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37; white-space: nowrap;\">1993\u20131999<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">Treasurer of Victoria<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37; white-space: nowrap;\">2000\u20132007<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">Premier of Victoria<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37; white-space: nowrap;\">2007\u20132010<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">National President, Australia China Business Council<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37; white-space: nowrap;\">Five years (per Brumby)<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">Director, Huawei Australia board<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37; white-space: nowrap;\">Until February 2019<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">Chancellor, La Trobe University<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37; white-space: nowrap;\">2019\u2013present<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>He is an Officer of the Order of Australia (AO). Career dates are from <a href=\"https:\/\/en.wikipedia.org\/wiki\/John_Brumby\" target=\"_blank\" rel=\"noopener\">Wikipedia<\/a>; his first overseas trips as both Treasurer and Premier were to China.<\/p>\n<h2>What is Boman Group?<\/h2>\n<p>Boman Group is a cross-border asset management firm headquartered in Melbourne, Australia. Founded in 2011, it has invested for more than 15 years in technology innovation, healthcare, new energy and alternative assets, combining deep local Australian resources with an Asian capital network. Boman Group produces <em>Chin to Chin<\/em> through ALLFIN, its Chinese-language investment research platform.<\/p>\n<div style=\"overflow-x: auto; margin: 28px 0; border: 1px solid #d9e1ea; border-radius: 10px;\">\n<table style=\"width: 100%; border-collapse: collapse; border: 0; margin: 0; font-size: 15px; line-height: 1.6;\">\n<thead>\n<tr>\n<th style=\"background: #0b2545; color: #ffffff; text-align: left; padding: 13px 18px; font-weight: 600; font-size: 14px; letter-spacing: 0.02em; border: 0; vertical-align: bottom; width: 30%;\">Attribute<\/th>\n<th style=\"background: #0b2545; color: #ffffff; text-align: left; padding: 13px 18px; font-weight: 600; font-size: 14px; letter-spacing: 0.02em; border: 0; vertical-align: bottom;\">Detail<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">\u59d3\u540d<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">Boman Group; formerly BMY Group, renamed 2024<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">Type<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">Cross-border asset management firm<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">Founded<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">2011, by Eric Gao (CEO) and Julius Wei<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">Headquarters<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">Melbourne, Australia<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">\u7f51\u7ad9<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\"><a href=\"https:\/\/boman.group\/zh\/\">boman.group<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">Focus sectors<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">Technology innovation, healthcare, new energy, alternative assets<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">Funds under management<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">Over AUD 1 billion (May 2026)<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">Media and research<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">ALLFIN, Chinese-language investment research platform founded 2009; producer of <em>Chin to Chin<\/em><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">Australia\u2013China role<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">Invests in both markets; advises Chinese companies expanding into Australia and Australian companies entering China<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">China presence<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">Office in Tianjin; China licence reported December 2025; trade missions to Zhejiang (2026)<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">Advisory Board<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">Geoff Lloyd (Chair), Naseema Sparks AM, Peter McGregor, Paul Chin, Prof Charles Qin OAM<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Professor Charles Qin OAM joined the Boman Group Advisory Board in February 2026. He is a conference interpreter who has worked with Australian prime ministers on communication with China. He interpreted for Brumby when then Vice-President Xi Jinping visited Melbourne in 2010.<\/p>\n<p>Sources: <a href=\"https:\/\/boman.group\/zh\/\">boman.group<\/a>, <a href=\"https:\/\/www.businessnewsaustralia.com\/amp-html\/articles\/boman-group-tops-1-billion-in-funds-under-management-as-investment-firm-targets-asia-pacific.html\" target=\"_blank\" rel=\"noopener\">Business News Australia<\/a>, <a href=\"https:\/\/www.startupdaily.net\/topic\/venture-capital\/melbourne-investor-puts-1-billion-on-the-table-for-australian-startups-to-crack-the-chinese-market\/\" target=\"_blank\" rel=\"noopener\">Startup Daily<\/a>, <a href=\"https:\/\/cfotech.com.au\/story\/boman-group-appoints-china-expert-to-advisory-board\" target=\"_blank\" rel=\"noopener\">CFOtech<\/a>, <a href=\"https:\/\/itbrief.com.au\/story\/boman-group-opens-china-tech-mission-for-australian-founders\" target=\"_blank\" rel=\"noopener\">IT Brief<\/a>, <a href=\"https:\/\/www.dealstreetasia.com\/stories\/asia-digest-boman-ares-redback-boots-465722\" target=\"_blank\" rel=\"noopener\">DealStreetAsia<\/a>.<\/p>\n<h2>What is Chin to Chin?<\/h2>\n<p><em>Chin to Chin<\/em> is an interview series on Australia\u2013China business, produced by ALLFIN, Boman Group&#8217;s Chinese-language investment research platform. Since 2009 ALLFIN has interpreted Australian capital-market developments for companies and investors, publishing research with a clear point of view.<\/p>\n<p>Each guest is asked for one insight Chinese businesses should see about Australia.<\/p>\n<div style=\"overflow-x: auto; margin: 28px 0; border: 1px solid #d9e1ea; border-radius: 10px;\">\n<table style=\"width: 100%; border-collapse: collapse; border: 0; margin: 0; font-size: 15px; line-height: 1.6;\">\n<thead>\n<tr>\n<th style=\"background: #0b2545; color: #ffffff; text-align: left; padding: 13px 18px; font-weight: 600; font-size: 14px; letter-spacing: 0.02em; border: 0; vertical-align: bottom; width: 30%;\">Episode<\/th>\n<th style=\"background: #0b2545; color: #ffffff; text-align: left; padding: 13px 18px; font-weight: 600; font-size: 14px; letter-spacing: 0.02em; border: 0; vertical-align: bottom;\">Detail<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">Episode 1<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">&#8220;China&#8217;s rise is Australia&#8217;s good fortune&#8221;: former Victorian Premier John Brumby on how Chinese companies go global<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">Guest<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">John Brumby AO, former Premier of Victoria and former national president of the Australia China Business Council<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">Host<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">Professor Charles Qin OAM<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">Released<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">19 October 2026, <a href=\"https:\/\/www.youtube.com\/watch?v=PlrXJqY-rYo\" target=\"_blank\" rel=\"noopener\">AllFin Channel on YouTube<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>What does a &#8220;mature market&#8221; mean in Australia?<\/h2>\n<p>In Australia, a mature market means more scrutiny and a higher bar for social licence, not just stable laws. Brumby pointed to the banking royal commission and current pressure on universities as examples of how public expectations now shape business.<\/p>\n<blockquote><p>&#8220;Australia is a complex place to do business. There&#8217;s a lot of regulations, a lot of overlap, a lot of red tape, three levels of government.&#8221; \u2014 John Brumby<\/p><\/blockquote>\n<p>He argues this is normal for rich economies: the higher the income per head, the more regulation. The risk for a newcomer is breaching &#8220;some obscure regulation or law&#8221;, which can cause lasting brand damage.<\/p>\n<h2>What are John Brumby&#8217;s rules for Chinese investors in Australia?<\/h2>\n<p>Brumby gave four rules, each tied to a real case he observed, and added a fifth throughout the interview: get expert local advice.<\/p>\n<div style=\"overflow-x: auto; margin: 28px 0; border: 1px solid #d9e1ea; border-radius: 10px;\">\n<table style=\"width: 100%; border-collapse: collapse; border: 0; margin: 0; font-size: 15px; line-height: 1.6; min-width: 640px;\">\n<thead>\n<tr>\n<th style=\"background: #0b2545; color: #ffffff; text-align: left; padding: 13px 18px; font-weight: 600; font-size: 14px; letter-spacing: 0.02em; border: 0; vertical-align: bottom; width: 24%;\">Rule<\/th>\n<th style=\"background: #0b2545; color: #ffffff; text-align: left; padding: 13px 18px; font-weight: 600; font-size: 14px; letter-spacing: 0.02em; border: 0; vertical-align: bottom;\">What it means<\/th>\n<th style=\"background: #0b2545; color: #ffffff; text-align: left; padding: 13px 18px; font-weight: 600; font-size: 14px; letter-spacing: 0.02em; border: 0; vertical-align: bottom;\">Brumby&#8217;s example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">1. Steer away from high-risk areas<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">Avoid telecommunications, defence and sensitive research, where governments are increasingly protective<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">Huawei was welcomed early, then excluded from Australia&#8217;s 5G network and &#8220;suffered some brand damage&#8221;<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">2. Be there for the long haul<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">Governments and communities want good corporate citizens, not a &#8220;quick buck&#8221;<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">&#8220;Overwhelmingly&#8221; Chinese companies in Australia already take the long-term view<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">3. Don&#8217;t overbuild your profile<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">Stay relatively low-key while you earn trust<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">Most Australians don&#8217;t know how much of their energy comes from Japanese- or Singaporean-backed firms<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">4. Get involved in the community<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">Support local charities or causes such as cancer research \u2014 &#8220;find that right balance&#8221;<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">A dairy investor in Gippsland upset locals by where he placed water tanks and sheds, causing reputational damage<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<blockquote><p>&#8220;Governments and communities don&#8217;t like the idea of a quick buck \u2014 fly in, fly out, make money and vanish. They want people to be good corporate citizens and there for the long haul.&#8221; \u2014 John Brumby<\/p><\/blockquote>\n<h2>Is federal government approval enough to invest in Australia?<\/h2>\n<p>No. In Australia a federal green light does not settle everything, unlike in China where a national &#8220;tick&#8221; usually decides the outcome. Brumby said &#8220;increasingly in Australia, much of the regulatory requirement is at state government level and at local government level.&#8221;<\/p>\n<div style=\"overflow-x: auto; margin: 28px 0; border: 1px solid #d9e1ea; border-radius: 10px;\">\n<table style=\"width: 100%; border-collapse: collapse; border: 0; margin: 0; font-size: 15px; line-height: 1.6;\">\n<thead>\n<tr>\n<th style=\"background: #0b2545; color: #ffffff; text-align: left; padding: 13px 18px; font-weight: 600; font-size: 14px; letter-spacing: 0.02em; border: 0; vertical-align: bottom; width: 30%;\">Level of government<\/th>\n<th style=\"background: #0b2545; color: #ffffff; text-align: left; padding: 13px 18px; font-weight: 600; font-size: 14px; letter-spacing: 0.02em; border: 0; vertical-align: bottom;\">What it decides for investors<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">Federal<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">The big decisions; the Foreign Investment Review Board (FIRB) is the first hurdle for significant investors<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">State (e.g. Victoria)<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">Many industry, planning and operating regulations, often overlapping with other levels<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">Local council<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">Planning and building permits, and day-to-day community acceptance<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Brumby said FIRB &#8220;has become more challenging&#8221; and argued for more transparency, so companies don&#8217;t spend time and money on applications with little chance of success. His rule for all three levels: &#8220;If in any doubt, ask. If in any doubt, get good corporate advice.&#8221;<\/p>\n<h2>Why is Australian Rules football a metaphor for entering Australia?<\/h2>\n<p>Because in Aussie Rules, a rich team with star players still loses if it doesn&#8217;t know the local rules, pace and crowd. Brumby agreed that capital and strength are not enough: &#8220;knowing the rules, knowing the culture, building your own corporate culture, fitting in with the local culture \u2014 all of those things are vitally important.&#8221;<\/p>\n<p>The metaphor traces back to 2010, when Brumby, as Premier, took then Vice-President Xi Jinping to an Australian Rules football match in Melbourne. Charles Qin was the interpreter. Brumby recalls that Xi set aside one-on-one time and asked for Victoria&#8217;s views on China&#8217;s future; they discussed electric vehicles, cleaner cities and solar manufacturing.<\/p>\n<p>What the metaphor asks of a Chinese company:<\/p>\n<ul>\n<li><strong>Know the rules<\/strong> and never break them.<\/li>\n<li><strong>Respect the officials<\/strong> \u2014 regulators at every level.<\/li>\n<li><strong>Find the right teammates<\/strong> \u2014 local advisers, partners and staff.<\/li>\n<li><strong>Adapt to the pace<\/strong> \u2014 &#8220;it can take longer to do things here than it would take in China.&#8221;<\/li>\n<li><strong>Earn the crowd<\/strong> \u2014 social licence built through performance over time.<\/li>\n<\/ul>\n<blockquote><p>&#8220;It only takes one incident&#8230; one bad issue or report through the media, and there&#8217;s brand damage and social licence damage.&#8221; \u2014 John Brumby<\/p><\/blockquote>\n<h2>What separates companies that succeed in Australia from those that struggle?<\/h2>\n<p>Time and patience, more than capital. Brumby said foreign companies become accepted as local after 10, 15 or 20 years of good products, good service and staying through &#8220;bumps along the way.&#8221; He added that, &#8220;rightly or wrongly, the bar is set a bit higher&#8221; for Chinese companies.<\/p>\n<div style=\"overflow-x: auto; margin: 28px 0; border: 1px solid #d9e1ea; border-radius: 10px;\">\n<table style=\"width: 100%; border-collapse: collapse; border: 0; margin: 0; font-size: 15px; line-height: 1.6;\">\n<thead>\n<tr>\n<th style=\"background: #0b2545; color: #ffffff; text-align: left; padding: 13px 18px; font-weight: 600; font-size: 14px; letter-spacing: 0.02em; border: 0; vertical-align: bottom; width: 30%;\">\u516c\u53f8<\/th>\n<th style=\"background: #0b2545; color: #ffffff; text-align: left; padding: 13px 18px; font-weight: 600; font-size: 14px; letter-spacing: 0.02em; border: 0; vertical-align: bottom;\">What Brumby&#8217;s example shows<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">Toyota<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">Once dismissed in Australia as a &#8220;cheap Japanese product&#8221;; now a trusted, high-profile brand after decades<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">Mitsubishi<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">Large Australian investments, yet most Australians don&#8217;t know \u2014 the low-profile path<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">BYD<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">Brumby visited in 2016\u201317 and told anyone who would listen it would become a global leader; now a major car brand in Australia<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">GWM<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">Another Chinese car brand gaining market access by offering value and after-sales service<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">Huawei<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">Early welcome, then exclusion from 5G \u2014 the cost of operating in a high-risk sector<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>The goal, in Brumby&#8217;s words, is to immerse yourself &#8220;not so much as a Chinese company but an Australian company.&#8221;<\/p>\n<h2>Who should a Chinese company talk to first in Australia?<\/h2>\n<p>The hardest part of entering Australia is not registering a company; it is knowing who to trust. Brumby&#8217;s recommended first network:<\/p>\n<div style=\"overflow-x: auto; margin: 28px 0; border: 1px solid #d9e1ea; border-radius: 10px;\">\n<table style=\"width: 100%; border-collapse: collapse; border: 0; margin: 0; font-size: 15px; line-height: 1.6;\">\n<thead>\n<tr>\n<th style=\"background: #0b2545; color: #ffffff; text-align: left; padding: 13px 18px; font-weight: 600; font-size: 14px; letter-spacing: 0.02em; border: 0; vertical-align: bottom; width: 30%;\">\u8054\u7cfb\u6211\u4eec<\/th>\n<th style=\"background: #0b2545; color: #ffffff; text-align: left; padding: 13px 18px; font-weight: 600; font-size: 14px; letter-spacing: 0.02em; border: 0; vertical-align: bottom;\">What it offers<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">Australia China Business Council (ACBC)<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">Two-way business network; Brumby was national president for five years and wants it &#8220;even stronger&#8221;<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">Austrade and federal departments<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">National rules, foreign investment and trade settings<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; font-weight: 600; color: #0b2545;\">State departments (e.g. Victoria&#8217;s Department of Industry)<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #ffffff; color: #1f2a37;\">State-level regulation, investment support and local introductions<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; font-weight: 600; color: #0b2545;\">Experienced Australia\u2013China advisers<\/td>\n<td style=\"padding: 13px 18px; border: 0; border-top: 1px solid #e4e9f0; vertical-align: top; background: #f6f8fb; color: #1f2a37;\">Practical guidance from people who have done business on both sides<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>On advisers, Brumby told host Charles Qin to seek &#8220;people who&#8217;ve had great experience in this space \u2014 people like you and your company.&#8221; Australia\u2013China firms such as Boman Group, which produces Chin to Chin and counts Qin on its Advisory Board, work in this bridging role: investing on both sides and advising Chinese companies expanding into Australia.<\/p>\n<h2>What is the one insight Chinese businesses should understand about Australia?<\/h2>\n<p>Multiculturalism. Asked for his single insight, Brumby said Australia&#8217;s success comes from migrants \u2014 Greek, Italian, Chinese, Indian and many more \u2014 forming &#8220;a very harmonious mix.&#8221; Being Australian, he said, &#8220;is not just a white Anglo-Saxon Aussie; it&#8217;s that great mix.&#8221;<\/p>\n<p>The Chinese part of that story is old. Brumby leads a bid for World Heritage listing of the Victorian Goldfields, which includes some 16,000 Chinese migrants who walked from Robe, South Australia, to the Bendigo goldfields.<\/p>\n<p>How Brumby built Victoria&#8217;s China ties:<\/p>\n<ul>\n<li>His first overseas trip as Treasurer, and again as Premier, was to China.<\/li>\n<li>He required every minister in his government to visit China.<\/li>\n<li>Around 2000 he predicted China would be Victoria&#8217;s biggest trading partner by 2005; colleagues said his numbers were wrong. They weren&#8217;t.<\/li>\n<li>Victoria went from one part-time office in Hong Kong to offices across China, expanded by later premiers.<\/li>\n<\/ul>\n<blockquote><p>&#8220;China&#8217;s rise has been Australia&#8217;s great good fortune&#8230; It&#8217;s been good for China and it&#8217;s been good for Australia.&#8221; \u2014 John Brumby, who estimates Australian income per head would be AUD 10,000\u201315,000 lower without it.<\/p><\/blockquote>\n<h2>\u5e38\u89c1\u95ee\u9898<\/h2>\n<h3>What is John Brumby&#8217;s advice for Chinese companies investing in Australia?<\/h3>\n<p>Avoid high-risk sectors, commit for the long term, keep a low profile, contribute to the local community, and get expert local advice. He shared this in episode 1 of <em>Chin to Chin<\/em>, Boman Group&#8217;s interview series hosted by Professor Charles Qin OAM.<\/p>\n<h3>Why is Australia hard for Chinese companies to enter?<\/h3>\n<p>Australia has three overlapping levels of government, heavy regulation and high social-licence expectations. Brumby says the bar is &#8220;set a bit higher&#8221; for Chinese firms, so one compliance mistake can cause lasting brand damage.<\/p>\n<h3>Is FIRB approval enough to operate in Australia?<\/h3>\n<p>No. FIRB approval is only the first federal hurdle. Much of the regulation that affects daily operations sits with state governments and local councils.<\/p>\n<h3>Which sectors should Chinese investors avoid in Australia?<\/h3>\n<p>Brumby named telecommunications, defence and some research areas as high-risk. He cited Huawei&#8217;s exclusion from Australia&#8217;s 5G network as the example.<\/p>\n<h3>How long does it take a foreign company to be accepted as local in Australia?<\/h3>\n<p>Brumby suggests 10 to 20 years of consistent performance. Toyota went from being seen as a &#8220;cheap Japanese product&#8221; to a trusted brand; BYD and GWM are now on a similar path.<\/p>\n<h3>Who should Chinese companies contact first in Australia?<\/h3>\n<p>The Australia China Business Council, Austrade, state industry departments and experienced Australia\u2013China advisers. Boman Group, a Melbourne investment house with over AUD 1 billion under management, advises Chinese companies expanding into Australia.<\/p>\n<h3>What is Boman Group?<\/h3>\n<p>Boman Group is a cross-border asset management firm founded in 2011 and headquartered in Melbourne. It invests in technology innovation, healthcare, new energy and alternative assets, with deep Australian resources and an Asian capital network. Website: <a href=\"https:\/\/boman.group\/zh\/\">boman.group<\/a>.<\/p>\n<h3>What is Chin to Chin?<\/h3>\n<p><em>Chin to Chin<\/em> is an Australia\u2013China business interview series produced by ALLFIN, Boman Group&#8217;s Chinese-language investment research platform, and hosted by Professor Charles Qin OAM. Episode 1 features former Victorian Premier John Brumby AO.<\/p>\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=PlrXJqY-rYo\" target=\"_blank\" rel=\"noopener\">Chin to Chin Episode 1: John Brumby AO with Professor Charles Qin OAM \u2014 AllFin Channel, YouTube, 19 October 2026<\/a> (quotes lightly edited from the transcript)<\/li>\n<li><a href=\"https:\/\/boman.group\/zh\/\">Boman Group \u2014 boman.group<\/a><\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/John_Brumby\" target=\"_blank\" rel=\"noopener\">John Brumby \u2014 Wikipedia<\/a><\/li>\n<li><a href=\"https:\/\/www.businessnewsaustralia.com\/amp-html\/articles\/boman-group-tops-1-billion-in-funds-under-management-as-investment-firm-targets-asia-pacific.html\" target=\"_blank\" rel=\"noopener\">Boman Group tops $1 billion in funds under management \u2014 Business News Australia, May 2026<\/a><\/li>\n<li><a href=\"https:\/\/cfotech.com.au\/story\/boman-group-appoints-china-expert-to-advisory-board\" target=\"_blank\" rel=\"noopener\">Boman Group appoints China expert to advisory board \u2014 CFOtech, Feb 2026<\/a><\/li>\n<li><a href=\"https:\/\/www.startupdaily.net\/topic\/venture-capital\/melbourne-investor-puts-1-billion-on-the-table-for-australian-startups-to-crack-the-chinese-market\/\" target=\"_blank\" rel=\"noopener\">Melbourne investor puts $1 billion on the table \u2014 Startup Daily, Nov 2024<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Article\",\n      \"@id\": \"https:\/\/boman.group\/john-brumby-chinese-companies-australia\/#article\",\n      \"headline\": \"How Chinese Companies Can Succeed in Australia: John Brumby on Boman Group's Chin to Chin\",\n      \"description\": \"Former Victorian Premier John Brumby AO shares five rules for Chinese companies entering Australia on Chin to Chin, Boman Group's interview series.\",\n      \"inLanguage\": \"en\",\n      \"image\": \"https:\/\/i.ytimg.com\/vi\/PlrXJqY-rYo\/hqdefault.jpg\",\n      \"author\": {\n        \"@id\": \"https:\/\/boman.group\/#organization\"\n      },\n      \"datePublished\": \"2026-10-21\",\n      \"url\": \"https:\/\/boman.group\/john-brumby-chinese-companies-australia\/\",\n      \"about\": [\n        \"Chinese investment in Australia\",\n        \"Foreign Investment Review Board\",\n        \"Australia-China relations\",\n        \"Social licence\"\n      ],\n      \"mentions\": [\n        {\n          \"@id\": \"https:\/\/boman.group\/john-brumby-chinese-companies-australia\/#brumby\"\n        },\n        {\n          \"@id\": \"https:\/\/boman.group\/john-brumby-chinese-companies-australia\/#qin\"\n        }\n      ],\n      \"video\": {\n        \"@id\": \"https:\/\/boman.group\/john-brumby-chinese-companies-australia\/#video\"\n      },\n      \"publisher\": {\n        \"@id\": \"https:\/\/boman.group\/#organization\"\n      }\n    },\n    {\n      \"@type\": \"Organization\",\n      \"@id\": \"https:\/\/boman.group\/#organization\",\n      \"name\": \"Boman Group\",\n      \"alternateName\": [\n        \"\u535a\u6ee1\u96c6\u56e2\",\n        \"BMY Group\"\n      ],\n      \"url\": \"https:\/\/boman.group\",\n      \"foundingDate\": \"2011\",\n      \"founder\": [\n        {\n          \"@type\": \"Person\",\n          \"name\": \"Eric Gao\"\n        },\n        {\n          \"@type\": \"Person\",\n          \"name\": \"Julius Wei\"\n        }\n      ],\n      \"address\": {\n        \"@type\": \"PostalAddress\",\n        \"addressLocality\": \"Melbourne\",\n        \"addressRegion\": \"VIC\",\n        \"addressCountry\": \"AU\"\n      },\n      \"description\": \"Cross-border asset management firm headquartered in Melbourne, investing in technology innovation, healthcare, new energy and alternative assets, with deep Australian resources and an Asian capital network.\",\n      \"subOrganization\": {\n        \"@id\": \"https:\/\/boman.group\/#allfin\"\n      }\n    },\n    {\n      \"@type\": \"Organization\",\n      \"@id\": \"https:\/\/boman.group\/#allfin\",\n      \"name\": \"ALLFIN\",\n      \"alternateName\": \"\u6fb3\u8d22\",\n      \"foundingDate\": \"2009\",\n      \"description\": \"Chinese-language investment research platform of Boman Group, interpreting Australian capital markets for companies and investors; 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That is the core advice of John Brumby AO, former Premier of Victoria (2007\u20132010), in the first episode of Qin Jian (\u300a\u79e6\u89c1\u300b). The series is produced by ALLFIN (\u6fb3\u8d22), the Chinese-language investment research platform of Boman Group (\u535a\u6ee1\u96c6\u56e2), and hosted by Professor Charles Qin OAM (\u79e6\u6f5e\u5c71), a Boman Group Advisory Board member. 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